Did you know that images not only make your website more attractive and engaging to customers, but they’re also important for your site’s SEO? If optimized correctly, images can improve your site’s page loading speed and search engine ranking. Here are some tips for optimizing website images.
Search engine optimization (SEO) is one of the most difficult and frustrating aspects of improving your business's online presence. Web services and platforms that provide automated SEO reports like WordPress, Google, and Raven Tools tend to oversimplify their advice.
Like people, websites also need to be dressed for success. Here’s how you can make yours look impressive and have visitors eager to do business with you.
Make a statement with professional photographs
Before site visitors read what’s on your website, they assess it by checking out your images.
Small- and medium-sized businesses are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to make improvements.
Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews
How Google changed search results
Google now automatically aggregates and includes online reviews to display in the Knowledge Panel found on the right side of the search results.
We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation.
Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search results.
When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a modern business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier.
For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimizers will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand.