Fast internet connections and smart mobile technologies continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio.

Not long ago, uploading a video to the internet was still a new and novel concept, but now we have access to multiple services for live video streaming. Most of these are free and offer great opportunities for increasing your visibility with little to no investment.

As a small business owner, you only have so many hours in the day, and managing your social media accounts is likely at the bottom of your to-do list. But while it can be easy to simply put off those social media updates, you know in the back of your mind your business can surely benefit from them.

How’s your website doing? For a lot of business owners, the answer is simply up and running. While having a website is a good start, it must also be appealing to visitors. A poorly designed website can drive away both potential and current customers who don’t want to be associated with a brand that doesn’t present itself well online.