Online video chat turns stiff customer service interactions into a more personal experience. Seeing the person you’re talking to makes for a more substantial conversation. With that in mind, businesses ought to integrate such a function if they want to make significant changes to the way they handle customer inquiries.

The VoIP industry is becoming increasingly hard to define. More and more are voice communications being made over internet connections, and sometimes you may not even realize you’re doing it. WebRTC is a newcomer to the internet-based telephony field.

The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM.

Grows with your business
The ol’ Rolodex may have been useful for managing a few clients, but you’re going to need a better solution if you plan to maintain relationships with hundreds, possibly thousands, more.

Big data is a phrase that gets thrown around a lot these days, but rarely in conjunction with SMBs. VoIP has often been touted as a way for small businesses to access enterprise-level functionalities, and better access to customer data is one of the many ways to do exactly that.