Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization.

Google and Microsoft have both set impressive milestones in the tech industry. These industry giants continually roll out innovative solutions that simplify the lives of users around the world, especially with G Suite and Office 365. This raises a question: Which is a better option for your business?

Cost and commitment
G Suite offers two pricing plans: $5 and $10 per user per month.

Back when Internet Explorer was competing against Netscape, users had far fewer things to consider. Nowadays, some users do nearly all their work inside of a web browser, and they have far more options about which program to use. If you’ve ever questioned whether there might be a better way to browse the web, we’ve got your answers right here.

Google Chrome is following through with a game plan it announced in February of last year. In an effort to punish slow-loading or lagging sites that use Flash, a web component known to take up resources and memory, Google’s browser will make a newer, faster player the default.

For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimizers will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand.

Back in 2013, Google released a tiny HDMI device to widespread praise. No bigger than a run-of-the-mill flash drive, Chromecast allowed you to broadcast certain applications from your desktop or smartphone screen to your TV. Considering how easy it was to set up, and the $35 price tag, we didn’t think it could get any better than that.

Do you ever find yourself cursing your web browser’s limited functionality? Well, if you’re using Google Chrome there’s a good chance someone has created an extension to make your wish come true. There are thousands of Chrome extensions just waiting to boost your productivity with the click of a button.

How’s your website doing? For a lot of business owners, the answer is simply up and running. While having a website is a good start, it must also be appealing to visitors. A poorly designed website can drive away both potential and current customers who don’t want to be associated with a brand that doesn’t present itself well online.

It seems Google is taking the issue of online security increasingly serious as they have recently unveiled their latest attempt to stem the tide of phishing. Trialing a password-free login option, they also aim to curb the dangers caused by ineffective and over simplified passwords – something that every small and medium sized business needs to be paying attention to.

With the vast majority of end users turning to Google as their search engine or default browser of choice, it comes as no surprise to learn that the company takes security seriously. But in a perpetually changing landscape where anti-virus and anti-malware tools are constantly chasing their tails in order to stay up to date with the latest threats, there cannot be many small to medium-sized business owners who can afford to ignore the issues surrounding cyber security.